XPeng Unveils New European Strategy, Targets 1 Million Global Annual Sales by 2030

According to IT Home, the XPeng G9L made its global debut at the Paris Motor Show yesterday. XPeng Group Chairman and CEO He Xiaopeng said that in the first half of 2026, XPeng ranked first among Chinese new forces brands in French sales; less than three months earlier, XPeng held its first European global launch event in Munich, unveiling its first global model, the MONA L03, which has received over 12,000 European orders even without test-drive vehicles in stores. XPeng has set up 8 major R&D centers and 6 major production bases globally, with a sales network covering 82 countries and regions and more than 1,200 stores; it has over 34,000 global employees, with master's and doctoral degree holders accounting for 44.79% of R&D staff; R&D investment in the first half of 2026 was about 770 million euros, up 39% year-on-year. XPeng's charging network has expanded to more than 33 countries, with over 4,000 self-operated charging stations and access to more than 3 million charging piles, and it expects to build more than 4,000 fast-charging points in Europe by 2028. XPeng officially released its new European strategy. The G9L was successfully trial-produced at Magna's Austrian plant, becoming the 4th XPeng model to roll off the line there; XPeng's European R&D center is advancing adaptation work in regulatory certification, language interaction, chassis tuning, charging energy networks and intelligent assisted driving. XPeng also launched XPENG AI ENGINEERING, opening its fully self-developed smart electric vehicle technology to global partners, fully opening its physical AI ecosystem for cooperation, and Robotaxi is in talks with leading European mobility platforms for deployment. He Xiaopeng said the goal is to reach 1 million global annual sales by the end of 2030, with half in Europe. The above information comes from the original source and was compiled by AI.